Customer Service KPI: The Ultimate Guide to Measure and Improve Your Support Team

Customer service KPI: The key metrics that show how well a support team is performing. They help businesses track things like response speed, ticket resolution, and customer satisfaction, making it easier to improve service, solve problems faster, and keep customers happy.

KPIs for Customer Service Teams
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Introduction

You’re running a customer service team, but how do you actually know if they’re doing a good job? Sure, you might have a feeling based on customer feedback or the general vibe around the office, but feelings don’t help you identify specific problems, justify budget requests, or prove that improvements are working.

That’s where customer service KPIs come in. KPI stands for Key Performance Indicator—basically, the specific numbers that tell you whether your support team is achieving what matters most for your business. These aren’t just random statistics. They’re carefully chosen measurements that directly connect to important outcomes like customer satisfaction, operational efficiency, and ultimately, your company’s growth.

This complete guide explains everything you need to know about customer service KPIs—what they are, which ones actually matter, how to measure them, and most importantly, how to improve them so your team delivers better support while your business grows.

KPIs for Customer Service Teams
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What Is a Customer Service KPI and Why It Matters

Before diving into specific metrics, let’s clarify what customer service KPIs actually are and why tracking them is essential for any support operation.

Definition of Customer Service KPI

A customer service KPI is a performance measurement that shows how well your support team achieves specific business objectives related to customer service quality. The key word here is “key”—these aren’t just any measurements. They’re the most important ones that directly tie to strategic outcomes like customer satisfaction, team efficiency, cost control, and customer loyalty.

What makes something a KPI rather than just a regular metric? KPIs must be aligned with your organizational goals and act as indicators that predict future performance. For example, tracking “number of emails sent” is a metric, but it’s not necessarily a KPI unless email volume directly relates to a strategic goal. However, “first response time” is a KPI because faster responses directly impact customer satisfaction, which ties to retention and revenue.

Think of customer service KPIs as your support team’s vital signs. Just like a doctor doesn’t just check one thing but looks at blood pressure, heart rate, and temperature together to understand overall health, you need to track multiple KPIs to understand your support operation’s true performance.

How Customer Service KPIs Impact CX and Business Performance

Why bother tracking customer service KPIs at all? Because they directly influence both customer experience and your bottom line in measurable ways.

Improved CX drives retention and revenue. Research shows that customer experience improvements can nearly double revenue growth. On the flip side, data indicates that 73% of customers will switch to a competitor after multiple poor service experiences. When you track and improve the right KPIs, you’re directly working to keep customers happy and loyal.

KPIs highlight operational gaps. Measurements like response times and first contact resolution uncover where your processes break down. Maybe you discover that tickets take twice as long to resolve on weekends, revealing a staffing issue. Or perhaps certain issue types consistently require multiple interactions, indicating a need for better agent training or documentation. Without KPIs, these problems remain invisible.

Better performance reduces costs. Here’s the good news: many improvements that boost customer satisfaction also cut costs. Increasing first contact resolution means fewer repeat tickets, which means less work overall. Faster responses often correlate with faster resolutions, which means higher team capacity. The right customer service KPIs help you find opportunities where everyone wins.

In short, customer service KPIs provide the data foundation for continuous improvement and measurable business impact through informed decision-making rather than guesswork.

How Process Shepherd Helps Track and Improve KPIs

Before we dive into specific metrics, it’s worth understanding how modern workflow tools help teams actually improve their customer service KPIs—not just measure them.

Process Shepherd is a workflow guidance platform that helps customer service teams standardize and optimize support processes, leading to better KPI performance across the board. It offers guided workflows that reduce average handling and resolution times by walking agents through complex procedures step-by-step, eliminating the time wasted figuring out what to do next.

The platform embeds knowledge resources directly in agent workflows, so they don’t waste time searching for answers in separate systems. This directly improves first contact resolution and reduces repeat tickets because agents have the right information exactly when they need it.

Through automated integrations with CRMs and ticketing systems, Process Shepherd ensures accurate data capture for reliable KPI tracking. By reducing training times and streamlining execution, it helps teams consistently hit their KPI targets and improve customer experience at scale.

KPIs for Customer Service Teams
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Top Customer Service KPIs Every Support Team Should Track

Let’s explore the most important customer service KPIs that virtually every support team should monitor.

Average Resolution Time: From Start to Finish

Average Resolution Time (ART) measures how long it takes to fully resolve a customer issue from the moment they submit it until the problem is completely solved.

Formula:

Average Resolution Time = Total time to resolve all tickets ÷ Total tickets resolved

This customer service KPI differs from response time (how quickly you acknowledge issues) by measuring complete resolution. A ticket might get a first response in 10 minutes but take three days to fully resolve—resolution time captures that full journey.

What’s a good benchmark? It depends heavily on issue complexity. Simple issues like password resets should resolve in under 24 hours, while complex technical problems might legitimately take several days. Industry averages vary widely, but what matters most is establishing your baseline and improving from there.

How to improve Average Resolution Time:

Start by clearly categorizing tickets by complexity so you’re comparing apples to apples. Use knowledge bases and playbooks to speed agent access to solutions—every minute spent searching is a minute added to resolution time. Improve internal processes through guided workflows so agents don’t waste time deciding what to do next or making procedural mistakes that require rework.

Also consider whether your escalation process is efficient. Sometimes resolution time suffers not because agents can’t solve issues, but because getting help from specialists takes too long.

First Response Time: Why Speed Matters

First Response Time (FRT) measures the time between when a customer submits a ticket and when an agent provides the first meaningful reply. Notice “meaningful”—an auto-acknowledgment doesn’t count.

Formula:

FRT = Total first response waiting time ÷ Total tickets

Benchmarks vary significantly by channel. For live chat, customers expect responses within seconds to a few minutes. Email support under 6 hours is considered strong, while social media responses often need to happen within an hour for competitive customer experience.

Why this customer service KPI matters so much: A fast first response signals attentiveness and sets expectations. Even if you can’t solve the problem immediately, acknowledging it quickly with a timeframe for resolution dramatically improves customer satisfaction. Slow first responses, on the other hand, create anxiety and frustration that colors the entire interaction.

Improving FRT usually involves staffing adjustments (ensuring coverage during peak times), better ticket routing (so inquiries reach available agents quickly), and clear prioritization (urgent issues get immediate attention while routine requests follow standard flow).

First Contact Resolution: Solving It Right the First Time

First Contact Resolution (FCR) measures the percentage of issues resolved in the first interaction without callbacks, follow-ups, or escalations. This is one of the most important customer service KPIs because it directly impacts both customer satisfaction and operational efficiency.

Formula:

FCR (%) = (Cases resolved on first contact ÷ Total cases) × 100

Industry benchmark: Target around 70-75% or higher for strong performance. Top-performing support teams achieve 80%+ FCR.

High FCR correlates strongly with lower operational costs (you’re not handling the same issue multiple times) and improved customer satisfaction (customers get their problems solved without frustration). Low FCR often indicates knowledge gaps, inadequate agent tools, or process problems where agents can’t access what they need to fully resolve issues.

To improve FCR, ensure agents have comprehensive knowledge resources accessible during interactions, use guided workflows that ensure agents complete all necessary steps, empower agents with authority to resolve common issues without escalation, and analyze repeat tickets to identify systemic issues that need addressing at the source.

Customer Satisfaction Score: Direct Happiness Measurement

Customer Satisfaction Score (CSAT) directly measures how happy customers are with a specific support interaction. It’s typically gathered through a simple post-interaction survey asking “How satisfied were you with your service today?” with responses on a 1-5 or 1-10 scale.

Formula:

CSAT (%) = (Satisfied responses ÷ Total responses) × 100

Usually, responses of 4-5 on a 5-point scale or 8-10 on a 10-point scale count as “satisfied.”

Good benchmarks vary by industry:

  • E-commerce: ~90%+ considered excellent
  • SaaS: ~88%+ strong performance
  • Telecommunications: ~75-85% typical

CSAT provides immediate feedback on how well your team is meeting expectations for specific interactions. Its strength is granularity—you can track CSAT by agent, issue type, channel, or time period to identify exactly where performance excels or needs work.

The limitation of CSAT as a customer service KPI is that it measures satisfaction with individual interactions, not overall relationship health. A customer might rate one support interaction highly while still planning to switch to a competitor due to broader product or experience issues.

Net Promoter Score: Measuring Loyalty

Net Promoter Score (NPS) measures customer loyalty and likelihood to recommend your brand based on one simple question: “How likely are you to recommend us to a friend or colleague?” on a 0-10 scale.

Formula:

NPS = % Promoters (9-10 ratings) – % Detractors (0-6 ratings)

Respondents rating 9-10 are promoters, 7-8 are passive, and 0-6 are detractors. NPS can range from -100 (everyone is a detractor) to +100 (everyone is a promoter).

What’s good? NPS varies widely by industry, but a score above 30-50 is often considered strong, while anything above 70 is exceptional.

Unlike CSAT, NPS goes beyond single support interactions to reflect overall brand perception and loyalty. This makes it a valuable customer service KPI for understanding the long-term impact of support quality on customer relationships. Strong support directly contributes to higher NPS by solving problems effectively and creating positive brand associations.

Customer Churn Rate: Measuring Customer Loss

Churn Rate measures the percentage of customers lost during a specific time period. While influenced by many factors beyond support quality, customer service plays a significant role in retention.

Formula:

Churn Rate (%) = (Customers lost during period ÷ Total customers at start) × 100

High churn is a major red flag that something fundamental isn’t working. Poor support experiences are a leading cause of churn—customers leave because they can’t get help, problems go unresolved, or interactions feel frustrating and impersonal.

To minimize churn through better support, provide proactive support before problems escalate, analyze repeat issues that cause frustration, improve onboarding so new customers succeed quickly, and ensure your team treats every interaction as an opportunity to build loyalty.

Reducing churn even slightly has outsized impact on growth because you’re not constantly replacing lost customers just to maintain your current base.

KPIs for Customer Service Teams
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Operational Customer Service KPIs for Efficiency

Beyond customer-facing metrics, operational KPIs help you understand team performance and identify efficiency opportunities.

Tickets Handled per Hour vs Tickets Solved per Hour

These related metrics measure agent throughput differently:

Tickets handled per hour: Total interactions an agent opens and processes in an hour, whether or not they complete resolution.

Tickets solved per hour: Tickets fully resolved in an hour.

The gap between these numbers reveals important insights. If an agent handles 12 tickets per hour but only solves 8, the difference suggests they’re working on complex issues requiring multiple touches or escalations. Tracking both metrics helps you understand staffing needs and identify process improvement opportunities.

Occupancy Rate: Balancing Productivity and Burnout

Occupancy rate measures the percentage of logged-in time that agents spend actively handling support work (as opposed to waiting for tickets or on breaks).

Formula:

Occupancy Rate (%) = (Total handling time ÷ Total logged-in time) × 100

Typical occupancy rates run 70-85%. Here’s the important nuance: higher isn’t always better. While very low occupancy (under 60%) might indicate overstaffing or inefficiency, very high occupancy (over 90%) risks agent burnout because people have no breathing room between interactions.

The sweet spot balances productivity with sustainability, keeping agents engaged without overwhelming them.

Agent Touches and Reply Count: Reducing Back-and-Forth

Agent touches count how many times an agent interacts with a ticket. Fewer touches generally signal better efficiency—the agent gathered necessary information and took appropriate action without unnecessary back-and-forth.

Similarly, tracking the number of replies before resolution provides insight into efficiency. Multiple exchanges often indicate unclear initial communication, missing information, or inadequate tools to resolve issues promptly.

Reducing touches and replies improves customer experience (faster resolution, less waiting) and operational efficiency (agents handle more total volume).

Requester Wait Time and Next Issue Avoidance

Requester wait time tracks how long customers wait while their tickets sit in various statuses—waiting for agent response, waiting for customer reply, waiting for internal escalation resolution. Long wait times damage satisfaction even if resolution quality is high.

Next issue avoidance measures whether resolved tickets stay resolved. If customers contact support again within a short timeframe about the same or closely related issues, it suggests incomplete resolution. This customer service KPI highlights whether your team truly solves problems or just applies temporary fixes.

Customer Experience KPIs You Can't Ignore

Customer Experience KPIs You Can’t Ignore

These customer service KPIs specifically measure how easy and pleasant support feels from the customer’s perspective.

Customer Effort Score: Making Support Effortless

Customer Effort Score (CES) measures how easy it was for a customer to get their issue resolved. Research shows that reducing customer effort is often more important for loyalty than delighting customers.

CES is typically gathered through post-interaction surveys asking “How easy was it to handle your issue?” on a 1-7 scale, with lower scores indicating higher effort.

Why this matters: High-effort experiences (needing to explain problems multiple times, being transferred repeatedly, navigating confusing processes) drive churn more than most other factors. Focusing on reducing effort through streamlined processes and better tools directly improves retention.

Customer Retention Rate: The Ultimate Success Metric

Retention rate shows the percentage of customers who stay with your business over time.

Formula:

Retention Rate (%) = ((Customers at end – New customers acquired) ÷ Starting customers) × 100

While many factors influence retention, support quality plays a major role. Customers who receive excellent, effortless support when problems arise stay longer and spend more.

Improving retention even slightly has massive growth impact because you’re compounding growth rather than constantly replacing churned customers.

Volume by Channel: Matching Resources to Preferences

Tracking ticket volume by channel (email, phone, chat, social media) helps ensure resources match customer preferences and reveals shifting communication trends.

If chat volume is growing 30% quarterly while phone volume declines, that signals where to allocate staff training and capacity. Mismatched resources (most staff on phones when customers prefer chat) creates bottlenecks and poor customer service KPI performance.

Employee Engagement KPIs and Their Role in Customer Service

Happy, engaged agents deliver better customer service. These internal-facing KPIs predict external performance.

Employee Satisfaction Surveys

Regular employee satisfaction surveys help indicate morale and potential burnout. Low satisfaction often precedes drops in customer service KPI performance as disengaged agents provide lower-quality support.

Agent Feedback and Its Connection to Performance

Soliciting feedback from agents uncovers internal process issues that don’t surface in customer data. Agents know when tools don’t work properly, processes are inefficient, or information is outdated. Acting on this feedback improves both agent experience and customer outcomes.

Linking Employee Engagement to KPI Outcomes

Research consistently shows that engaged agents deliver better responses, higher CSAT and NPS scores, and faster resolution times. Internal satisfaction correlates strongly with external service quality, making employee engagement metrics leading indicators of customer service KPI performance.

Cost and Financial Customer Service KPIs

Cost and Financial Customer Service KPIs

These metrics help justify support investments and identify efficiency opportunities.

Cost per Resolution: Understanding Support Economics

Cost per resolution shows how much each solved ticket costs when you include staffing, tools, and overhead. This customer service KPI helps you understand the economics of support and identify optimization opportunities.

The goal is minimizing cost per resolution while maintaining quality. Sometimes investments that increase short-term costs (better tools, more training) reduce long-term costs by improving efficiency and first contact resolution.

Abandon Rate: Reducing Lost Opportunities

Abandon rate measures the percentage of customers who hang up, leave chat, or abandon tickets before connecting with support. Lower is always better—abandoned interactions represent lost opportunities to solve problems and build relationships.

High abandon rates typically indicate understaffing (long wait times) or poor channel design (confusing phone trees, unclear self-service options).

ROI of Customer Support Initiatives

To justify investments in better tools, training, or headcount, tie improvements in customer service KPIs like FCR, CSAT, and churn reduction to revenue growth and retention. When you can demonstrate that reducing churn by 5% through better support generates $X additional revenue, budget conversations become much easier.

Best Practices to Track and Achieve Customer Service KPIs

Tracking metrics is only useful if you actually improve performance. Here’s how to turn measurement into results.

Setting Clear Goals and Targets

Vague ambitions like “improve satisfaction” don’t drive action. Instead, set specific, measurable targets tied to timelines:

  • “Improve first response time to under 1 hour for email support by Q2”
  • “Increase first contact resolution to 75% by next quarter”
  • “Reduce average resolution time by 20% within 6 months”

Clear targets help teams focus on outcomes and measure progress against a baseline. Use SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to drive improvement that actually happens.

Training and Upskilling Agents

Training is one of the strongest drivers of customer service KPI improvement. Ongoing coaching improves first contact resolution and CSAT as agents become more efficient problem-solvers. Cross-training on products and soft skills reduces escalations and improves customer experience.

Companies that prioritize agent enablement typically achieve higher satisfaction and lower repeat ticket rates than teams that skimp on training. The investment pays for itself through better KPI performance.

Monitoring KPIs Regularly with Dashboards

Real-time dashboards remove guesswork from performance management. They provide quick visibility into trends (spotting spikes in response time before they become problems), alerts when SLA thresholds are breached, and easy identification of agents who need support or coaching.

Leaders should track both daily operational metrics (like first response time and SLA compliance) and weekly or monthly strategic KPIs (like CSAT and NPS) to balance tactical and strategic insights.

Encouraging Customer and Employee Feedback

Both internal and external feedback improve customer service KPI performance. Customer feedback through CSAT surveys and open-ended comments reveals issues that raw metrics alone can’t show. Employee feedback uncovers process friction points that slow resolution time or lower satisfaction.

Feedback loops create a culture of continuous improvement and show employees their voices matter, which improves engagement and ultimately performance.

Using Automation and Workflow Tools like Process Shepherd

Workflow automation and guidance tools help teams hit customer service KPIs by automating repetitive tasks (ticket triage, tagging, data entry) so agents focus on resolution, delivering guided workflows that reduce errors and improve FCR by standardizing troubleshooting steps, and boosting productivity through reduced handling time while improving consistency.

Process Shepherd specifically helps teams by providing step-by-step guidance for complex procedures, embedding knowledge resources so agents don’t search mid-interaction, and integrating with existing systems for seamless data capture. This aligns team execution with KPI goals and improves both customer and agent experiences.

Benchmarking Customer Service KPIs

Benchmarking Customer Service KPIs: What Good Looks Like

Benchmarks provide context on performance relative to industry standards so teams know where they stand and what targets to aim for.

Industry Standards for Core KPIs

CSAT Benchmarks vary by industry:

  • E-commerce: ~80-85% typical, 90%+ excellent
  • SaaS: ~88-92% strong performance
  • Telecommunications: ~65-76% typical

Scores above 80% are generally considered good, and 90%+ is exceptional.

First Response Time varies by channel:

  • Live chat: ~50-60 seconds average
  • Email support: 1-4 hours depending on industry
  • Social media: Under 1 hour for competitive service

First Contact Resolution:

  • Typical rate: 65-75%
  • Top performers: 80%+

Remember that benchmarks vary by industry, complexity, and channel. Use them as guidance rather than rigid rules. What matters most is understanding your baseline and improving consistently.

Benchmarks for Operational Efficiency KPIs

Operational customer service KPI benchmarks help evaluate internal efficiency:

  • Average Handle Time: 4-7 minutes (varies significantly by channel and complexity)
  • Ticket Backlog: Minimize daily; aim for trending downward
  • Abandon Rate: 3-7% typical in efficient centers
  • Occupancy Rate: 70-85% balanced (too high risks burnout)

These benchmarks inform staffing, forecasting, and quality assurance planning.

Employee Engagement KPI Benchmarks

Employee engagement directly impacts customer service KPIs. Teams with higher employee satisfaction and engagement report better CSAT and FCR results. Agent turnover rates above industry norms often correlate with poorer customer experience and higher costs.

Survey tools like employee Net Promoter Score (eNPS) or internal satisfaction surveys help track engagement and inform action plans.

Advanced Strategies to Improve Customer Service KPIs

Once you’ve established basic measurement and improvement practices, these advanced strategies deliver additional gains.

Using Real-Time Dashboards to Track Performance

Real-time dashboards turn raw support data into actionable insights by surfacing trending changes in customer service KPIs like first response time and SLA compliance, spotting spikes in ticket volume by channel or issue type, and providing visibility into performance changes due to staffing, new products, or promotions.

Dashboards allow teams to pivot quickly rather than waiting for end-of-month reports when problems have already damaged customer relationships.

Data-Driven Insights to Reduce Tickets and Improve CX

Analyzing support data helps teams identify frequently recurring issues (which can be reduced via better FAQ/knowledge base content), channels with slower response or long wait times, and root causes for repeated contacts.

Invest in analytics tools that segment customer service KPIs by product, channel, and customer segment for deeper insights. Understanding that a specific product feature generates 40% of support volume might prompt product changes that eliminate tickets entirely.

Cross-Team Collaboration and Process Improvement

Customer service doesn’t operate in isolation. Work with product teams to fix recurring issues at the source, partner with sales and marketing to align on expectations, and report insights to leadership to secure support investments.

Cross-functional alignment ensures systemic issues don’t surface repeatedly in support interactions. When support data reveals a product flaw, fixing it eliminates future tickets while improving customer experience—a win-win that improves customer service KPIs permanently.

Conclusion

Customer service KPIs provide the objective data you need to understand, improve, and prove the value of your support operation. Rather than relying on gut feeling or anecdotal evidence, these measurements reveal exactly where your team excels and where opportunities for improvement exist.

The most important customer service KPIs—first response time, first contact resolution, CSAT, NPS, and resolution time—directly connect to customer satisfaction and business outcomes like retention and revenue. Operational KPIs like occupancy rate and cost per resolution help you optimize efficiency, while employee engagement metrics predict future performance.

Success comes not just from measuring customer service KPIs but from acting on insights they provide. Set clear targets, invest in training and tools, monitor performance through dashboards, gather feedback from customers and employees, and use automation and guided workflows to help teams consistently hit their goals.

Modern platforms like Process Shepherd make improving customer service KPIs practical by providing step-by-step guidance that reduces resolution time, embedding knowledge that improves first contact resolution, and integrating with existing systems for accurate tracking. When teams have the right tools and clear targets, achieving and exceeding KPI goals becomes not just possible but inevitable.

Start by identifying your current baseline for key metrics, set specific improvement targets for the next quarter, and implement the practices outlined in this guide. Your customer service KPIs will improve, and more importantly, so will your customer experience and business results.

FAQ About Customer Service KPI

Q: What is a customer service KPI?

A: A customer service KPI (Key Performance Indicator) is a specific, quantifiable measurement that shows how effectively your support team achieves important business objectives related to customer service quality. Unlike general metrics that might track any activity, KPIs are strategically chosen measurements that directly connect to outcomes like customer satisfaction, operational efficiency, cost control, and customer loyalty. Common customer service KPIs include first response time, first contact resolution, customer satisfaction score (CSAT), and average resolution time. These measurements help businesses understand support performance objectively, identify improvement opportunities, and demonstrate the impact of support on overall business success.

Q: Which customer service KPI is most important?

A: There’s no single “most important” customer service KPI for all teams—it depends on your specific goals and challenges. If customers complain about slow replies, focus on first response time. If repeat contacts are high, prioritize first contact resolution. If referrals and loyalty matter most, track Net Promoter Score. However, FCR (first contact resolution), CSAT (customer satisfaction), and FRT (first response time) are consistently cited as core KPIs that correlate strongly with both customer experience and operational efficiency. Most successful support teams track 5-7 key metrics rather than focusing on just one, providing a balanced view of performance across speed, quality, and customer perception.

Q: How do customer service KPIs impact customer experience?

A: Customer service KPIs translate qualitative experience into measurable outcomes that directly affect how customers perceive your brand. Faster first response times improve satisfaction because customers feel heard and valued. Higher first contact resolution means fewer frustrating repeat contacts and smoother issue journeys. Strong CSAT and NPS scores often correlate with repeat purchases and customer loyalty. When you improve customer service KPIs like response time and resolution effectiveness, you’re directly enhancing the customer experience in ways that matter—reducing effort, solving problems efficiently, and demonstrating that you value their time. This creates positive associations with your brand that influence long-term loyalty and revenue.

Q: How can workflow tools improve customer service KPIs?

A: Workflow tools like Process Shepherd improve customer service KPIs by standardizing processes to reduce variation and errors, which directly improves first contact resolution; embedding knowledge resources so agents don’t waste time searching for answers, which reduces both response and resolution times; automating data capture and ticket handling to reduce handling times while ensuring accurate KPI tracking; and providing real-time dashboards that show KPI performance so managers can identify and address issues quickly. When teams use guided workflows, they typically see improved FCR rates, reduced average handling time, and more consistent customer experience delivery. The automation and guidance eliminate the guesswork and inefficiency that prevent teams from hitting their KPI targets consistently.

Q: What are good benchmarks for customer service KPIs?

A: Good customer service KPI benchmarks vary by industry, but general guidelines include: CSAT scores above 80% are considered good, with 90%+ being excellent; First Response Time under 1 hour for email and under 60 seconds for live chat is competitive; First Contact Resolution around 70-75% is typical, with top performers achieving 80%+; Net Promoter Score above 30-50 is strong, above 70 is exceptional; and Average Resolution Time depends heavily on issue complexity, but should show consistent improvement over time. Remember that benchmarks provide context, but what matters most is understanding your baseline performance and improving consistently. Track your industry-specific benchmarks and focus on beating your own previous performance rather than obsessing over whether you match generic standards that may not apply to your specific situation.